Experts in Membership Marketing and Association Membership Solutions for  40 years. We grow membership.™ (http://www.marketinggeneral.com/)

Marketing General Incorporated specializes in testing, market research, and data analysis of member behavior and membership marketing. These insights reveal …Why people join, why they leave, and how they engage.

MGI packages these insights into membership programs to recruit and retain members. Our approach follows a marketing model called the Membership Lifecycle. It begins with Awareness, which is the springboard for Recruitment. Next, Engagement enhances Renewal, and the cycle comes full circle with member Reinstatement.

We optimize our programs to produce the most cost–effective strategies to grow membership, customized to your brand, and easily integrated within your organization.

It all starts with great people. MGI’s 60 member staff has a solid grounding in successful direct and electronic marketing. Many of Marketing General’s officers, senior staff, and account team members are Certified Direct Marketers.

Marketing

Marketing General Incorporated

Richard Whelan

Todd Michaels

Kumar Kumar

Cdm Scott Seril

Cdm Richard Whelan

Adina W. Wasserman

Michelle Peterson

Charity Westfall

Cdm & Harold Maurer

The Sales and Account Management team at Marketing General Incorporated is responsible for nurturing client relationships and driving growth through effective membership marketing strategies. They collaborate with clients to understand their unique needs, leveraging insights from member behavior analytics to develop tailored programs that facilitate recruitment, engagement, and retention of members. This team ensures seamless execution of membership initiatives while focusing on maximizing client satisfaction and program effectiveness.

Sales and Account Management

Leadership Team

Engineering and Technical Roles

Sales and Account Management

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Team members

Other teams at Marketing General Incorporated

Leadership Team

Engineering and Technical Roles