Ilene started her career in the advertising music business, producing jingles for radio and TV commercials. After working as an account executive for an advertising design company for two years, she opened MarketShare Communications in 1986 to bring results-driven marketing and advertising services to small and middle-market companies in northern NJ and the NY/NJ metro area.
In 2004, Ilene merged MarketShare Communications with Design Graphics and became co-owner with her husband, Ted Polmar. In October of 2008, Ilene was inducted into the NJ Advertising Club’s Advertising Hall of Fame and in March of 2009, was named one of New Jersey’s “50 Best Women in Business” by NJBIZ. Ilene is a frequent speaker at local civic groups and professional organizations on marketing strategy, branding and small business marketing.
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