Anna Braithwaite

Anna joined in June 2021 from Tesco where she was Global Brand Director for Non-Food and led sustainability. Anna has a breadth of marketing experience from over 15 years in the retail fashion industry including over ten at John Lewis. She has changed perceptions of major brands including relaunching Jacques Vert, Hobbs and F&F. At F&F she overhauled the brand and launched the ‘I only popped in for’ campaign to drive reappraisal