Anastasia Belyakova

CRM Data Lead at Marley Spoon

Anastasia Belyakova has a diverse work experience in various companies. Anastasia started their career as a Digital Special Projects executive at ADV in 2010 and later worked as a Digital Media Coordinator at Schneider Electric from 2011 to 2012. In 2012, they joined British American Tobacco and held several roles, including Trade marketing representative in HoReCa, Strategy planning & insights junior analyst, and Brand/Trade activations executive. From 2018 to 2022, they worked at BAT as a Customer Relationship Management Manager, where they were responsible for strategy, operations, and financials. Anastasia also served as D2C activations manager and executive for the glo brand, focusing on offline sales channel management and launching D2C channels. In 2022, Belyakova joined Johnson & Johnson as a Customer Relationship Management Lead, where they developed and executed CRM strategies. Currently, they work at Marley Spoon as a CRM Lead, Data, starting in 2023.

Anastasia Belyakova's education history is as follows:

From 2005 to 2010, they attended the State University of Management (SUM) where they obtained a degree in Marketing (Маркетолог).

In 2009, they also studied at Saxion University of Applied Sciences for one year, earning a Bachelor's degree in Marketing Management.

Anastasia Belyakova has additionally obtained the Certified Marketer Level 1 (CM1) Credential from General Assembly in July 2020.

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