Claudine Whiteley

Claudine Whiteley serves as the Head of Brand & Portfolio for Gum, Mints & Candy Brands at Mars, overseeing prominent confectionary brands in Canada since April 2021. Previously, Claudine held the position of Senior Brand Manager for M&M'S and Maltesers, acting as the Canadian marketing lead for these iconic brands. Claudine's extensive experience at The Coca-Cola Company from September 2004 to November 2020 includes roles such as Senior Brand Manager for Simply Beverages, Brand Manager for Simply & Odwalla, and Product Innovation Manager for Minute Maid Beverages in Canada. Claudine's early career involved innovation and channel marketing management, focusing on developing effective trade marketing tools and strategies. Claudine earned an Honours Bachelor of Arts in Sociology from the Glendon Campus of York University.