Louise Fritjofsson

Louise Fritjofsson is a seasoned entrepreneur with extensive experience in founding and leading innovative companies. As the Co-Founder of Martie since January 2021, Louise has played a pivotal role in establishing a leading online discount store for groceries and household items. Previously, Louise served as Executive Chairman and Founder of AdProfit, Scandinavia's largest online B2B ad network, which was acquired by VO2 Cap in 2022. Additional roles include Board member at Deedster, Founder in Founders Collective at byFounders, and Co-founder and CEO of Vint, a P2P marketplace that transitioned to a SaaS model. Louise's expertise in entrepreneurship is further complemented by experience as an Entrepreneur In Residence at 500 Startups, and as a coach and mentor at Born Global, Sweden's premier startup accelerator.