Gerald C.

Department Head Of Marketing, Director at Mashang Consumer Finance

Gerald C. has extensive work experience in marketing and business development. Starting in 2009, they worked as a Marketing Executive at Daikin Industries, Ltd., where they were responsible for proshop openings, promotion planning, sales tool design, and process management. From 2010 to 2013, they worked as a Marketing Research Senior Analyst at Nielsen, participating in cross-border marketing research projects for clients such as HSBC, P&G, and WU. Gerald then joined Baidu, Inc. in 2013 as a Marketing Solutions Senior Manager, specializing in digital marketing strategic analysis and planning. In 2017, Gerald joined Tencent as an Industry Head, WeChat Ads Business Development, focusing on whole market scope, industry strategic solutions thinking, and business penetration. Gerald later returned to Baidu, Inc. in 2018 as a Regional Director, Integrated Marketing Strategy, managing key accounts in industries such as real estate, home delights, e-commerce, and tourism. Most recently, Gerald became the Department Head of Marketing and Director at MSFinance in 2021.

Gerald C. completed their high school education at Shantou Jinshan Middle School from 2002 to 2005. Gerald then pursued a Bachelor's degree in Economics and Statistics from Guangdong University of Finance & Economics, where they studied from 2005 to 2009.

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