Avital Grushcovski

Chief Customer Officer at MassPay

Avital Grushcovski has a diverse and extensive work experience in various roles and positions. Avital is currently serving as the Chief Customer Officer at MassPay, a position they have held since September 2023. Prior to this, they were the Co-Founder and Chief Customer Officer at Source Defense from October 2019 to September 2023. During their time at Source Defense, they also held the position of VP Product and Co-Founder from July 2016 to October 2019.

Before joining Source Defense, Avital worked as a Senior Product Manager at my6sense from December 2014 to June 2016. Avital was responsible for leading the company's Exchange project and working closely with vendors and industry leaders. Avital also attended the IAB's native taskforce to stay ahead of market trends.

Prior to my6sense, Avital held the role of Product and Professional Services Manager at Teletel-Walla from September 2011 to December 2014. In this position, they led various projects including the evaluation and implementation of a new ad management system and the company's BI project.

Avital also gained experience as a Product Manager at Teletel-Walla from June 2010 to September 2011, and as a Product and Professional Services Manager at CheckM8 from January 2009 to July 2010. At CheckM8, they led the development and launch of next-generation products and managed global partnerships.

Avital's early career includes roles such as Professional Services Manager and Client Support at CheckM8 from 2006 to 2009, where they managed support teams and implemented tools and processes to enhance customer experience.

Overall, Avital Grushcovski has a strong background in product management, customer services, and project leadership.

Avital Grushcovski attended Ort Arad from 1990 to 1994. Avital then pursued a degree in Computers at Sivan from 1998 to 1999, where they also obtained an Instructor certification. In 2013, they completed a course in MS-Project 2013 Professional at P.Z. Projects. In 2014, they attended AgilePlanet and studied CSPO.

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