Christopher O’keefe

Christopher O'Keefe is an accomplished media executive with extensive experience in leadership roles across various organizations in the advertising and media sectors. Currently serving as a Board Member for the Media Federation of Australia since November 2020 and as the Founder and Chief Operating Officer at Match & Wood since November 2017, O'Keefe has led initiatives that gained industry recognition, including being a finalist for the Australian Effie Awards and Campaign Brief WA Media Agency of the Year. Previous positions include Managing Director at UM Australia and Initiative, where O'Keefe successfully managed high-profile client portfolios and revitalized underperforming offices. O'Keefe began a career in media with roles at MediaCom and ZenithOptimedia and holds a Bachelor’s degree in Business with a major in Advertising from Queensland University of Technology.