Johan van de Graaf is an experienced sales professional with a robust track record in the fitness and packaging industries, currently serving as Sales Director Benelux at Matrix Fitness Benelux since March 2015. Previously, Johan held multiple roles at Life Fitness, including Business Development Manager and Sales Manager across various regions and market segments. Johan's career began as an Account Manager at Life Fitness Atlantic BV and includes a position as Sales Manager at Van Antwerpen Cartonnage BV. Johan has also pursued advanced education in consciousness and marketing, demonstrating a commitment to personal and professional development.
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