James Tran

James Tran is an experienced data analytics professional with a robust background in e-commerce and digital marketing. Currently serving as the Manager of E-commerce Insights at Mattel, Inc. since April 2021, James has previously held leadership roles including Director of Website and Campaign Analytics at NYC & Company, where responsibilities encompassed overseeing digital analytics efforts for New York City's tourism initiatives. James's experience includes positions at Michael Kors as a Senior E-Commerce Analyst, OgilvyOne Worldwide as a Senior Digital Analyst, Initiative as a Senior Digital Analyst, and Ignite Health as an Associate Digital Analyst, where analytical expertise supported various high-profile brands. James holds a Bachelor of Arts in Economics from the University of California at San Diego and completed additional training at General Assembly in 2019.