Victoria Perrine

Victoria Perrine is an experienced marketing professional with a focus on user acquisition and growth strategies. Currently serving as User Acquisition Manager at Mattel163 since June 2023, Victoria previously held the position of Growth Marketing Manager at WEBTOON, where management of a multi-million dollar marketing budget and execution of performance-driven campaigns led to significant improvements in cost per install and revenue maximization. Earlier roles include Performance Marketing Strategist at Digital Extremes, where campaign optimization and affiliate marketing efforts enhanced return on ad spend, and Marketing Analyst during an MBA internship at DFS Group Limited, focusing on consumer insights and marketing strategy support. Victoria's career began at Toyota North America, where contributions as a Business Analyst and Project Coordinator improved financial processes and facilitated cross-functional projects. Educational qualifications include an MBA from USC Marshall School of Business and a Bachelor’s Degree in Business/Managerial Economics from UC Irvine.