Shiran Kalma

Shiran Kalma is a seasoned PPC and Digital Marketing Manager at MAX, a leading financial services company, responsible for high-budget advertising campaigns across various digital platforms since June 2021. Prior experience includes serving as a PPC Expert at Zap Group, where Shiran managed and optimized substantial PPC campaigns to enhance ROI, and as a Teaching Assistant and Website Manager at Ariel University. Shiran holds a Master of Arts in Communication and Media Studies from Ariel University, expected in October 2024, and a Bachelor of Arts with honors in Communication and Digital Marketing from the same institution, along with certification as a PPC campaign manager from New-Media college.