CJ

Carla Johnston

Manager, Marketing Programs at Maximizer

Carla Johnston has a diverse work experience spanning over several companies and industries. Carla currently works at Maximizer as the Manager of Marketing Programs, where they are responsible for managing product-lead marketing programs with a focus on digital optimization and capturing revenue-generating leads. Their role includes content development, industry tradeshows, Partner/VAR support, and vertical campaigns.

Prior to their current role, Carla worked at CJ Communications for 17 years as a Marketing & Communications Specialist. At Houle, they held a Business Development role from November 2018 to March 2021. Carla also served as the Executive Director at the Downtown Business Improvement Association of Prince George from November 2013 to October 2015.

Carla's previous experience includes working as a Communications Manager at the BID Group of Companies from January 2011 to November 2013, and at Houle from October 2006 to November 2010. Carla was also a Communications Manager at Electric Mail, a company acquired by J2/Fusemail, from June 2000 to January 2004, and worked in Marketing/Media Relations at GT Group Telecom, which was acquired by 360 Networks/Bell, from November 1996 to June 2000.

Carla Johnston obtained a Bachelor's Degree in Communications/Economics from Simon Fraser University, which they completed from 1993 to 1996. Afterward, they attended Alacrity Academy for a Digital Marketing Bootcamp, although the specific duration and year are unknown. Carla also pursued a Diploma in Marketing Communications/Public Relations from the British Columbia Institute of Technology, without any specified start or end year.

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