Loh Keh Jiat

Chief Consumer Business Officer at Maxis

Loh Keh Jiat joined Maxis as Chief Marketing Officer (CMO) effective 16 August 2021. Loh leads the Consumer Business division and work with the rest of the management team towards achieving Maxis' ambition to be the leading converged solutions company in Malaysia. Loh has over 20 years of experience in the telecommunications industry with a proven track record in building prepaid and postpaid businesses for the consumer segment. He has also led major transformation programmes in digitalising customer journeys and modernisation of sales and distribution in recent years.

Loh joins Maxis from Digi Telecommunications Sdn Bhd (Digi), where he held various senior positions within the Sales and Marketing Division for 12 years. Before Digi, Loh was with PT Mobile-8 Tbk Indonesia and PricewaterhouseCoopers Malaysia.

Loh received his undergraduate degree from Monash University and is a Chartered Accountant in Malaysia.


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