Iryna Karpovich

Iryna Karpovich serves as the Chief Marketing Officer at Maxler since November 2023, focusing on marketing department structuring and digital strategy development. Prior to this role, Iryna was a Business Development Representative at Brask from October 2022 to November 2023, where responsibilities included lead generation, market research, and sales pipeline management across global markets. As Head of Customer Service at Zorka.Mobi from November 2019 to February 2022, Iryna developed the customer service department and implemented various digital marketing strategies for key clients such as Tencent and Plarium. Additionally, Iryna held various positions at ZenithOptimedia Group, contributing to client service development and project management for high-profile clients like Nestle and L’Oreal from 2009 to 2019. Iryna began the career as a CCO assistant and sales manager at Tibetryei from 2005 to 2009. Iryna holds a Bachelor's degree in Finance and Credit from Belarussian State University, awarded in 2007.