Carolina Villar

Carolina Villar has extensive experience in branding and strategic planning. Carolina currently works at Maxmilhas as the Head of Branding, where they are responsible for the brand's strategic planning, communication, and product marketing. Prior to that, they worked at Magazine Luiza as the Branding Lead for Estante Virtual, where they developed the brand's positioning and communication plan. Carolina also has experience at Telecine, where they held various roles, including Branding & Strategic Planning Coordinator, Media & Branding Coordinator, Creative Strategist, and Marketing Analyst. Additionally, they worked at Inbrands as a Trade Marketing Specialist and at L'Oréal as a Trade Marketing Analyst. Earlier in their career, Carolina worked at Claro Brasil in different communications roles and held an internship at Vale and Folha Dirigida in marketing roles.

Carolina Villar has a Bachelor's Degree in Social Communications - Advertising from the Federal University of Rio de Janeiro, which they obtained from 2005 to 2008. Carolina also obtained a Bachelor's Degree in Radio/TV from the same university, completing it from 2009 to 2012. In 2012 to 2014, they pursued a Master's Degree in Integrated Communications from ESPM Escola Superior de Propaganda e Marketing. Additionally, Carolina has received several certifications, including "Gerenciamento de mídias sociais" from ComSchool in 2021, "Liderança do Futuro" from Hyper Island Brasil in 2021, and "Fractal" from Perestroika in 2021, among others.