Boris Jottreau is an accomplished executive with extensive experience in product strategy, digital transformation, and management consulting. Currently serving as CEO at May since May 2022, Boris previously held various strategic roles at Up Coop, including Product Strategy Director and Digital Transformation Director, where responsibilities ranged from market analysis to innovation project sponsorship. Additionally, Boris held positions in strategy and marketing across Central Eastern Europe, focusing on M&A activities and new product launches. Earlier in the career, Boris worked as a Strategy & Management Consultant at Edgar, Dunn & Company, and as an intern business analyst at Monext. Educational achievements include advanced studies at INSEAD in leading digital transformation and innovation, a fintech program, and dual degrees in finance and international economics from the University of Tampere and Université Montesquieu Bordeaux 4.
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