Abdu Mukhammad

Abdu Mukhammad has worked in the digital marketing field since 2013. Abdu began their career as a Digital Marketing Assistant at Horizon Realty Advisors, where they provided administrative support for the Senior Director of Digital Marketing and managed multiple social media channels for properties throughout Washington, Oregon, and California. In 2017, Abdu moved to Kreative Agency as a Social Media Marketing Manager, where they collaborated with the Marketing Director and Account Manager in the development of digital marketing strategies and plans for clients. In 2018, Abdu joined Conversion Logix as an SEM/SEO Specialist & Junior Web Developer, where they collaborated with the team in planning and executing digital marketing strategies such as SEM/SEO, display advertising campaigns, social media ads, and content research and delegation. In 2019, Abdu moved to Wise Guys as a Senior PPC Marketing Director, where they managed 4 marketing coordinators and collaborated with the sales team and client success team to create marketing campaigns that produce results for local businesses. Most recently in 2021, Abdu joined Mayple as an eCommerce PPC Specialist & Copywriter, where they created, optimized, and managed paid search campaigns to exceed ROAS/revenue goals on Google, Google Shopping, Bing, Amazon, and Walmart PPC ecosystem. Abdu also monitored and reported campaign performance with granular tracking across relevant KPIs, including impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue.

Abdu Mukhammad has a Marketing Certificate from Cornell University, an Ivy League Institution, where they studied Digital Marketing, Marketing Analytics, and Web Design and Development. Abdu also holds a Bachelor of Science in Business Administration from the University of Wisconsin-Parkside, with a major in Business Administration and minors in Digital Media and Marketing.