Julio J. López Robles

Julio J. López Robles has over 10 years of experience in digital marketing and e-commerce. Julio J. currently holds the position of Growth Marketing & E-commerce Lead at McCain Foods since September 2023. Prior to that, they worked at Walmart de México y Centroamérica as a Digital Marketing Manager & E-commerce from October 2021 to September 2023, where they were responsible for various tasks such as creating flows for member retention, integrating AppsFlyer for tracking paid media, and connecting MRM with Google Ads.

Julio also worked at Superama, a subsidiary of Walmart, from April 2019 to September 2021, as a Digital Marketing Planning & E-commerce, where they launched the WhatsApp channel for customer conversion and implemented campaigns for lead generation. Previously, they were a Profesor Referente at Coderhouse from September 2021 to December 2022, teaching various subjects related to digital marketing.

Julio J.'searlier experiences include being a Gerente Marketing Digital at Gamers, where they worked on the relaunch of the company's websites, and a Gerente de marketing digital at PREMO - Préstamo Empresarial Oportuno, where they implemented a digital marketing strategy resulting in a 33% increase in potential leads.

Julio's career also includes roles such as a Consultor Marketing at SURAMexico, where they developed strategies for customer attraction and retention, and a Content Manager at Wunderman, where they created and managed digital content for Metlife. Julio J. began their career at American Express as a Coordinador Marketing, focusing on campaign planning and mobile marketing.

Overall, Julio J. López Robles has a strong background in digital marketing and e-commerce, with experience in various industries and a proven track record of success in driving results.

Julio J. López Robles has a diverse education history in the field of marketing and digital marketing. Julio J. obtained a degree in SEO: posicionamiento natural en buscadores from Universidad de Vic - Universidad Central de Cataluña in 2017. In 2018, they completed a course in Growth Hacking at Universitas Telefónica. In 2016, they attended Escuela de Organización Industrial and earned certifications in Analytical Web and E-commerce, specializing in sales promotion, commercial promotion, and marketing activities. Julio J. also studied marketing at iab in the same year. In 2012, they obtained certificates in Community Management and SEO/SEM positioning from Instituto Marketing Online. Prior to that, they completed a Bachelor's Degree in Marketing and Advertising from Universidad Latina, S.C., Campus Centro in 2012. Julio has continued to enhance their skills by completing a workshop in Analytical Web at Universitas Telefónica in 2019. Julio J. is currently enrolled in a Master's in Digital Marketing and Web Analytics program at Neetwork Business School. In addition to their education, Julio has earned certifications in various areas of digital marketing, such as Google AdWords (mobile, search, and video advertising) and Google Analytics Individual Qualification. Julio J. also holds a certification in Digital Transformation Leadership from LinkedIn.