Shoji Yokota

Shoji Yokota has extensive experience in marketing and media strategy, currently serving as Business Lead at McCann Erickson Japan Inc/IPG media brands - UM division since September 2018. In this role, Shoji oversees digital content development for an imported car brand and contributed to the successful "IQOS" 90-day brand campaign. Prior to this position, Shoji was the Advertising Division Director at Turner, managing media sales and content monetization strategies, and served as Account Director at Saatchi & Saatchi Fallon, where Shoji developed marketing strategies for global brands in the Japanese market. Shoji's career also includes significant roles at McCann, FRONTAGE.INC, and Dentsu, focusing on brand marketing and communication strategies for renowned international brands. Shoji holds a bachelor's degree in European Culture from Seijo University.