Luke Holman

Luke Holman is a seasoned marketing professional with extensive experience in brand innovation and strategy across various industries. Currently serving as Head of Brand Innovation APJ at hbpriors, Luke focuses on helping brands establish credibility and forge deeper connections with their most valuable customers. Previous roles include Advisory in the Creative Innovation Unit at McCorkell, where Luke specialized in creating tailored solutions for brand renovation, and Regional Group Account Director, driving communications and experience-based growth for brands in the Asia Pacific region. With a background that includes Senior Marketing Manager at Adventure World during the Rugby World Cup 2011 and Direct Marketing Manager at APT Travel Group, Luke has demonstrated a strong ability to deliver impactful marketing strategies. Luke’s earlier career also encompassed founding Consult Luke, serving as Marketing Manager at Crown Resorts, and holding significant roles at prestigious agencies such as Y&R ANZ and J. Walter Thompson Worldwide. Luke's educational background includes a Bachelor's degree in Business Administration and Management from RMIT University among other qualifications.