Saksham Aggarwal is a marketing professional with extensive experience in brand strategy and insights. Currently serving as Deputy Manager Marketing at McDonald's India since February 2021, Saksham leads the 3-1-Q brand planning process, aligning various organizational efforts to enhance market presence and customer engagement. Prior to this role, Saksham worked at Kantar from April 2016 to February 2021, progressing from Associate Research Manager to Senior Research Manager, successfully driving research projects that improved client product performance and brand perception. Saksham holds a PGDM in Marketing from the FORE School of Management and a Bachelor’s degree in Physics from Ramjas College.
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