Alison Jackson

Alison Jackson is a seasoned digital analytics professional with extensive experience in various analytical roles across multiple industries. Currently serving as a Senior Digital Analyst at McKinley Marketing Partners, Alison has held significant positions including Lead Decision Science Analyst at USAA and Senior Consultant at Society Consulting. Prior roles encompass expertise in web analytics, data architecture, and digital marketing strategy, with contributions made at organizations such as SYNTASA™, InterSys Consulting, and Adobe Systems. Alison's educational background includes a Bachelor of Science in Business Administration with a focus on Management Information Systems from The University of Alabama in Huntsville.