Brian Lopiccolo

Brian LoPiccolo has extensive experience in the field of consumer and business data analysis. Brian started their career as an Assistant Media Planner at Ogilvy & Mather in 1999 before moving on to positions such as Media Supervisor at Mediaedge:cia and RJ Palmer. In 2005, they joined MEC as a Communications Manager and later became a Communications Strategy Director. Brian then joined McKinney in 2008 as an Associate Connection Planning Director, where they managed primary and secondary research efforts, developed connection plans, and oversaw media plans. Brian further advanced their career at McKinney and held the role of VP, Associate Director of Consumer & Business Insights. Currently, Brian serves as the Director, Consumer & Business Data at McKinney, responsible for overseeing primary quantitative market research, providing strategic insights to cross-functional teams, and managing relationships with third-party research vendors.

Brian LoPiccolo attended Connecticut College from 1994 to 1998, where they earned a Bachelor of Arts (B.A.) degree in Environmental Studies. In addition, they obtained a certification in Data-Driven Marketing from the Johnson Graduate School of Management at Cornell University in March 2016.