RC

Rocío Calderón

Associate Design Director at McKinsey & Company

Rocío C. is an experienced Associate Design Director at McKinsey & Company, where responsibilities include improving and innovating products, services, and strategies for global organizations by deeply understanding human interactions and ecosystems, with expertise across various industries such as Healthcare, Public Sector, Non-Profit, Real Estate, Retail, and Banking. Rocío C. previously held roles as Senior Designer, Project Leader, and Consultant at Fjord (part of Accenture Interactive), leading teams to implement human-centered design for Fortune 500 clients and managing the innovation process from research to solution implementation in sectors like Banking and Healthcare. Earlier experiences include positions as Industrial Designer at GOL Comunicación and the National Laboratory of Sustainability Sciences, along with an internship at the Design Center of Oaxaca. Rocío C. holds a Bachelor of Science in Industrial Design from Universidad Nacional Autónoma de México and completed a program at Stanford University.

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