Alexander Lawrence

Alexander Lawrence has a diverse work experience spanning multiple industries. Alexander started their career as a goalkeeper for UCLA Water Polo, representing the university and dedicating approximately 30 hours a week to training, travel, and competitions. After that, they interned as a Public Relations intern with the Los Angeles Dodgers, where they honed their communication and creative writing skills and learned the value of storytelling and branding. Alexander then worked briefly as an Athlete Marketing professional at Wasserman Media Group.

Moving into the corporate world, Alexander joined the Los Angeles Dodgers again, this time as an Inside Sales Representative and later as an Account Executive. Alexander then transitioned to the Anaheim Ducks as a Business Development Executive. In 2013, they took on the role of Brand Marketing Analyst at Warner Bros. Entertainment Group of Companies, where they analyzed competitive dynamics and industry trends to develop marketing plans and predictive models.

Alexander then shifted to Neustar, Inc., starting as a Strategy Manager in the Americas and then as a Senior Strategy Manager in EMEA, successfully helping clients develop more efficient marketing strategies. Following this, they worked at IPG360 - Innovative Partnerships Group as a Director of Valuation & Analytics.

In 2019, Alexander became an Engagement Partner at Growthink, where they provided strategic consulting services. Most recently, they joined Measured as the Director of Customer Success, contributing to the growth of brands by identifying media's incremental contribution to business outcomes and providing actionable insights for media investment decisions. Alexander was later promoted to Senior Director, Decision Science at Measured.

Overall, Alexander has a strong background in strategy, analytics, marketing, and business development.

Alexander Lawrence obtained a Bachelor of Arts degree in Economics from UCLA in 2010. Alexander also completed a Certificate program in Sports Marketing and Management at UCLA Anderson School of Management in the same year. Prior to their college education, they attended Foothill High School from 2002 to 2006, where they obtained an International Baccalaureate degree. Alexander later pursued further education and earned an MBA from UCLA Anderson School of Management in 2015.

In addition to their formal education, Alexander Lawrence has obtained several certifications. These include the Securities Industry Essentials (SIE) certification from FINRA in September 2020, Google AdWords certification from Google in June 2017, and IAB Digital Data Solutions certification from IAB in July 2017. It is worth noting that there is mention of an Amazon Sponsored Ads Certification, but no specific information about its completion is provided.