William Goff

William Goff has a diverse work experience in the field of brand and experience strategy. William worked as the Director of Brand and Experience Strategy at Mechanica since 2014. In this role, they integrated experience design strategy into the traditional brand positioning process, conducting research and mapping out audience needs and behaviors to identify opportunities for brands to have a relevant and distinctive impact.

Before joining Mechanica, William was the VP Group Director of Experience Strategy and Design at Digitas from 2008 to 2014. Prior to that, they worked as an Interaction Design Consultant at Digitas from 2007 to 2008.

William also gained experience as a Senior Information Architect at Mullen from 2002 to 2007 and as a Producer/Senior Producer at Modem Media from 1997 to 2001.

William Goff attended Simsbury High School, but no specific dates or degree information is available for this period. After completing high school, they enrolled at the UNH Peter T. Paul College of Business and Economics from 1993 to 1997, where they earned a Bachelor of Science (BS) degree in Business Administration.