Andrea Restrepo Caicedo is an accomplished professional with extensive experience in sales, partnerships, and strategic leadership across various industries. Currently serving as the Director of Alliances for the West and LATAM regions at Medallia, Andrea previously led the CPG & B2B commerce team at Auronix, achieving significant sales growth and compliance improvements. A track record of successfully launching and managing high-profile accounts at Yalo and expanding market presence at Leal demonstrates expertise in devising effective go-to-market strategies. Prior roles include leading sales teams and forming successful partnerships at El País S.A. and holding communications positions at BKF International and Cementos Argos, supported by a degree in Organizational Communication from Universidad Autónoma de Occidente and advanced studies from Universidad Rey Juan Carlos.
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