Nicola Willis

Director, Communications Strategy at Media by Mother

Nicola Willis has a diverse work experience spanning different roles and industries. Nicola is currently working as the Director of Communications Strategy at Media by Mother since February 2023. Prior to this, they were employed as a Strategy Director at Essence and also held the position of Associate Strategy Director at the same company. Nicola worked at Essence from January 2021 to September 2022. Additionally, Nicola worked as a Student Mentor at The Inturnship™ from January 2021 onwards.

Before joining Essence, Nicola worked as a Regional Senior Strategist for LATAM at Mindshare from October 2020 to December 2020. Nicola also gained experience as an Upskilled Strategist during their relocation from London to New York from August 2019 to September 2020. Nicola previously worked at Mindshare as a Global Strategy Director from September 2015 to July 2019, where they successfully managed e-commerce and healthcare clients across numerous international markets. Nicola also held the positions of Global Strategy Manager and Account Executive during their time at Mindshare.

Nicola's earlier work experience includes roles such as Foundation Development Assistant at The King's School Worcester from May 2010 to August 2012, and Member at IDPE from 2010 to 2012. Nicola also completed work experience placements at Southern Public Relations Ltd and Montpellier Marketing Communications Group Limited in 2009. Overall, Nicola has a strong background in strategic planning, communications, and account management in the media industry.

Nicola Willis has a diverse education history with a focus on business, marketing, and digital product management. Nicola began their undergraduate studies in 2006 at The University of Manchester, where they earned a Bachelor of Arts degree in Geography in 2009. During their time at university, Nicola studied subjects such as Business Studies, Geography, Art, and English Literature.

In recent years, Nicola has pursued various certifications and online courses to advance their skills and knowledge in the business and marketing field. In 2014 and 2015, they completed the Google Squared program, focusing on Digital Marketing. In 2016, they attended Twitter Flight School, although the specific area of study is not mentioned.

Nicola has also undertaken several online courses in recent years. In 2020, they completed the "Aligning Business, Brand and Behaviour" course at the London Business E-School. Nicola also participated in the "Secret Power of Brands" course offered by the University of East Anglia, as well as the "Design Thinking for Innovation" course at the University of Virginia Darden School of Business.

Additionally, Nicola holds certifications from The Trade Desk's Edge Academy. In August 2020, they obtained certifications in "Data-Driven Planning" and "Marketing Foundations" from the institution.

It is also worth noting that Nicola has indicated their interest in pursuing a degree in Digital Product Management from the University of Virginia Darden School of Business, although no specific dates for their enrollment are mentioned.

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