Banu Yolcu

Banu Yolcu is an accomplished marketing professional with extensive experience in media planning, communications, and procurement. Since November 2020, Banu has served as Head of Marketing Communication & Media and Marketing Communications & Media Department Manager at MediaMarkt Turkey, overseeing the development and execution of comprehensive media strategies, managing yearly marketing budgets, and leading initiatives in sports and e-gaming marketing. Prior to this role, Banu held various positions at Media Markt from December 2013 to November 2020, including Media Planning & Buying Department Manager, where responsibilities included media project management, budget allocation, and C-Level reporting. Earlier experience includes working at Starcom MediaVest Group, focusing on offline media planning and client account management. Banu holds a degree from Bielefeld University, obtained in 2010.