Lisa To, MBA

Lisa To, MBA, has a diverse work experience spanning from 2012 to 2022. Lisa currently holds the position of Supervisor, Measurement and Analytics at Media Matters Worldwide, a role they started in January 2022. Prior to this, they served as a Senior Analytics Lead at the same company from August 2020 to January 2022.

Previously, Lisa worked at Just Global, Inc. from 2016 to 2020. Their roles at Just Global, Inc. included being Manager, Business Intelligence, Analytics from April 2018 to August 2020. Before that, they were an Analytics Account Manager from July 2017 to March 2018, and a Media Analytics Specialist from July 2016 to June 2017.

Lisa also gained experience in marketing and graphic design at Creative Juices Design from October 2014 to June 2016. Additionally, they worked as a Graphic Designer (Contract) at Illuminated Creative & Digital in April 2015.

Prior to their roles in the marketing and design field, Lisa worked as a Program Assistant at the University of California, Davis, School of Veterinary Medicine from September 2012 to September 2014.

Lisa also has prior experience as a Social Media Intern at Rule The World Trading Company from June 2012 to July 2013.

Lisa To, MBA, holds a Master of Business Administration (MBA) degree from Gonzaga University Graduate School of Business, which they obtained from 2019 to 2021. Prior to their MBA, they completed their undergraduate studies at the University of California, Davis, from 2010 to 2014, earning a Bachelor of Arts (B.A.) degree in Economics and Communication. Before their university education, Lisa attended Evergreen Valley High School from 2006 to 2010.

In addition to their formal education, Lisa has acquired several certifications to enhance their professional skills. These include the Google Analytics Certification from Google, obtained in December 2022, as well as certifications in Datorama administration from Datorama, a Salesforce Company. Lisa obtained the Datorama Admin | Champion Certification in December 2019, the Datorama Admin | Expert Certification in April 2019, and the Datorama Admin | Specialist Certification in April 2019. Furthermore, they have certifications in Google Tag Manager Fundamentals, Google AdWords, and social media marketing with Facebook and Twitter, which they obtained in 2017, 2016, and 2015 respectively. Lastly, Lisa completed the Facebook for Business certification from lynda.com in September 2015.