Karin Hayes

Karin Hayes currently serves as Senior Vice President of Analytics Products and Services at OptimizeRx, overseeing the design and execution of closed-loop marketing analytics solutions. Prior to this role, Karin was Senior Director of Product Management at Source Healthcare Analytics, where responsibility included leading the development and marketing of integrated platforms and analytics tools. Additional experience includes Vice President of Marketing at ArcLight Systems, Director of Marketing and Strategy at OTN, and Project Delta Team Leader at Bristol Myers Squibb, where Karin focused on marketing strategy and customer segmentation. Karin holds a B.S. in Biology from UC Irvine.