Sofia Hansson

Following her graduation from Stockholm School of Economics in 2015, Sofia joined Spotify as the “Luma” of Chief Business Officer Alex Norström and supported him and the team in growing Spotify’s subscription business from

20 million to close to 100 million paid users in three years.

The company then moved her to New York to launch the Spotify Premium-sub brand and lead its Marketing efforts globally. During her time in New York, she also initiated and lead a project to uncover new opportunities to differentiate Spotify, which resulted in a company-wide investment in Live Audio. In 2020 she moved back to Sweden to lead Spotify’s efforts for young children, incl. launching the Spotify Kids app in 14 markets.

Sofia thrives in fast-paced environments, working alongside a diverse set of colleagues and partners to meet business ambitions by solving customer problems.

When not at work, Sofia loves spending time with her family, cooking and drawing.