Andy Reding

Andy Reding leads Viant’s commercial functions, including building customer partnerships, providing innovative solutions, and driving future growth to produce the highest-quality, life-enhancing medical devices in the world. He brings more than 25 years of customer-facing experience in the medical device space. He also partnered with contract manufacturing services companies in the development, launch, and production of several products. Most recently, Andy was Vice President & General Manager at Hillrom Respiratory Health, where he led the sales, marketing, customer service, R&D, reimbursement, and third-party billing functions. Before that, Andy served in senior leadership roles at Trumpf Medical Systems, Smith+Nephew, and Berchtold Corp. In each of these roles, his teams drove significant growth with a customer and patient-first culture. Andy has an MBA from the Darla Moore School of Business at the University of South Carolina and a bachelor’s degree from Marquette University.