Bastien Machefert

Bastien Machefert is an accomplished online marketing professional with extensive experience in digital acquisition and campaign management. Currently serving as the Head Of Online Marketing at Meetic since October 2016, Bastien has successfully managed a team of ten in user acquisition, SEO/ASO, and digital branding, while optimizing media budgets and marketing strategies to exceed revenue goals. Prior to this role, Bastien held various positions at GroupM, culminating as a Programmatic Campaigns Manager, where expertise in market analysis and technology strategy was developed. With foundational experience in display management for notable clients and a Master's degree in Digital Communication from Sup de Pub, Bastien has cultivated a robust skill set in programmatic advertising and media optimization.