Anida Pratiwi

Anida Pratiwi is an experienced design professional specializing in service design and process optimization. Currently serving as Lead Service Designer at Mendix since June 2019, Anida orchestrates human-centered service experiences for Mendix Data & Landscape, utilizing a service and systemic design approach. Previous roles include Business Process Analyst and Service Designer at trivago, where Anida developed and optimized HR processes and conducted qualitative user research. Anida's earlier experience includes being an Author at GAGASMEDIA GROUP and holding design positions at DPC Design, Jonas Com, and Arcade Design. Anida holds a Master of Arts in Integrated Design from Köln International School of Design and a Bachelor of Architecture from Universitas Katolik Parahyangan.