Alejandro Gonzalez-Saul

Columnista at Merca2.0

Alejandro Gonzalez-Saul, CLMP™, is an accomplished executive with significant experience in loyalty marketing and customer engagement. Currently serving as an Executive Advisor at Loyalty Juggernaut and as a Guest Host for Let's Talk Loyalty, Alejandro leads podcast content targeting Spanish-speaking markets while advising on loyalty strategies through various independent consulting roles. Alejandro has held senior positions at notable organizations, including Loyalty Director at Digital@FEMSA, Founder CEO of Puntos Colombia, and various leadership roles at Mastercard and American Express. With a strong educational background, including degrees from institutions such as Tecnológico de Monterrey and York University, Alejandro possesses expertise in driving loyalty programs, shaping customer experiences, and fostering strategic partnerships within the industry.

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