Jennifer McCallum

As a technical program director turned marketing executive, Jennifer brings to Mercato Partners over a decade of progressive experience ranging from global marketing agencies to start-ups. To date, her career has been focused on delivering digital-first brand and marketing initiatives that expand awareness, generate consumer engagement, and accelerate growth across companies big and small.

Prior to joining Mercato, Jennifer served as the Vice President of Marketing at Borboleta Beauty, a category-leading B2B and DTC beauty company. In her role, Jennifer transformed the go-to-market and growth strategies for their two digitally-native brands.