Vera Schmidt

Vera Schmidt is an accomplished designer specializing in advanced experience design within the automotive industry. Currently serving as Director of Advanced Experience Design at Mercedes-Benz AG since June 2015, Vera leads the development of innovative user experiences for next-generation vehicles. Prior to this role, Vera held the position of Sr. Manager of Advanced UX Design at Mercedes-Benz R&D North America, where strategic direction and futuristic concepts like the F015 and S-Class 2020 were shaped. Vera's extensive experience includes working as an Interface Designer at Daimler AG, where instrumental display graphics for various Mercedes-Benz models were created, and as a Designer of Visual Communications at Concept & Design, contributing to UI applications for multiple clients. Vera's educational background includes a Master of Arts in Visual Communications from the Savannah College of Art and Design and a Diplom in Visual Communications from Technical University of Applied Sciences Würzburg-Schweinfurt.