Marketing and Sales

The Marketing and Sales team at Mercedes-Benz Group plays a crucial role in driving brand recognition, customer engagement, and revenue growth globally. This team is responsible for designing and implementing strategic marketing campaigns, optimizing sales processes, and enhancing customer experiences across various touchpoints. They leverage data-driven insights to inform business decisions, support regional marketing and sales initiatives, and ensure seamless integration of digital and traditional marketing channels to maintain the brand's leadership in the premium and luxury automotive market. Additionally, the team collaborates with IT to innovate and transform retail operations for an evolving, tech-savvy consumer base.