Heather Rodriguez

Heather Rodriguez is a seasoned professional with extensive experience in brand management and licensing. Currently serving as Senior Licensing Manager at Merch Traffic since November 2023, Rodriguez previously held key positions such as Brand Strategy Manager at Socialyte and Senior Brand Relations Manager at Central Entertainment Group. Experience also includes roles at Brandable, Iconix Brand Group, and Dylan's Candy Bar, among others. Academic credentials include a Master of Science in Strategic Marketing from Fordham Gabelli School of Business and a Bachelor's degree in Communication and Media Studies from Fordham University.