Connie Shelton

Connie has a passion for helping business executives generate revenue using a distinctive blend of analytical insights, business strategy, and promotional-mindedness to support operations, marketing, and customer service teams. Growing up in family owned and operated businesses has allowed her to understand, first-hand, the challenges business executives face.

Prior to Merchant Centric, Connie maintained President’s Club Status as Regional Manager for Valassis, formerly ADVO, a $2 Billion marketing and advertising company that used targeted data to drive revenue. She was also Senior Program Director at Move, Inc., (Welcome Wagon Division) where, for five consecutive years, she ranked in the top 2% of the sales organization for New Business Development. She has worked with a broad-range of business-sects from restaurants, automotive, health and beauty, financial institutions to a wide variety of retail stores, and service industry providers. This has allowed Connie the ability to connect with c-level executives and understand their specific needs in order to deliver the solutions that yield favorable returns.

Connie is frequently asked to speak at national conventions. Her passion is coming alongside brands to help form strategy plans with solid execution campaigns to effectively support the growth and profitability of their businesses. In addition to her passion for helping business owners elevate their business to the next level, Connie is known for building award winning teams and takes great pride being able to work with so many smart, talented people.