Ilicia Alias

ILICIA ALIAS is an experienced digital marketing professional currently serving as the Content Strategist and Digital Marketing Manager at Merchantrade Asia since March 2023, where responsibilities include developing and implementing digital content strategies and leading a content team. Previously, ILICIA held the position of Content Manager at BRANDTHINK Malaysia, overseeing content for beauty brands and driving audience engagement. Prior roles include Digital Content Manager at Merchantrade Asia Sdn Bhd, where ILICIA managed communication strategies and produced content across various channels, and Digital Content Producer for Female Magazine, creating video content and articles. Educational qualifications include a Bachelor's Degree in International Communication Studies from The University of Nottingham.