Francisca Berlin

Francisca Berlin is an accomplished e-commerce professional with extensive experience in online marketing and web project management. Currently serving as Directrice e-commerce at MERCI since November 2020, Francisca previously held the same title at Soeur, focusing on website optimization, sales performance analysis, and site merchandising. Prior experience includes roles at Sarenza, where responsibilities ranged from launching the Swiss website to managing online marketing channels and CRM for various markets. Francisca's career also features freelance work at Prêt à Pousser, involvement in Paris Fashion Week, and various roles in visual merchandising and marketing concept development. Francisca holds an MBA in Fashion Business from the International Fashion Academy and a Bachelor of Arts in International Management from Düsseldorf University of Applied Sciences, complemented by studies at Mahidol University in Thailand.