Samantha Allen

Executive Vice President, Marketing at Merit Financial Advisors

Samantha Allen serves as the Executive Vice President of Marketing at Merit Financial Advisors since December 2024. Prior experience includes various senior marketing roles at Carson Group from July 2021 to December 2024, where responsibilities encompassed digital and integrated marketing strategies. Prior positions at FiComm Partners and TD Ameritrade included Vice President of Marketing and Manager of Social Media and Search Marketing, respectively. Earlier career experiences at Ervin & Smith, COHN, and Lawrence & Schiller contributed to digital marketing expertise, alongside an initial role as a Digital Marketing Intern at NutraClick. Samantha Allen holds a degree in Contemporary Media and Journalism, focusing on Advertising and Public Relations from the University of South Dakota.

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