Courtney Kretchman

Courtney Kretchman is an experienced professional in the beauty and marketing sectors, currently serving as the Manager of Copy & Creative Content at Merle Norman Cosmetics since April 2022. In addition, Kretchman owns My Bracelet Bar, which focuses on custom promotional experiences. As a Beauty + Spa Writer for CityofGlossAngeles.com since 2014, Kretchman specializes in forecasting beauty trends and covering product launches with an emphasis on West Coast markets for women over 35. Previous roles include Head of Copy as an Independent Copy Consultant and Creative Copywriter, and Sr. Copywriter at ViSalus, where Kretchman received multiple awards for excellence in content marketing. Kretchman's career also features editorial roles at Beauty News NYC and experience in public relations with companies like Intelligent Beauty and KPR. Kretchman holds a Bachelor’s Degree in Communications: Multi-Media/PR from California State University, Northridge.