Alexandra D.

Alexandra D.'s work experience spans over 17 years, starting in 2004 and continuing until the present. Alexandra has held various marketing roles in different companies.

From 2004 to 2006, Alexandra worked as a Regional Marketing Coordinator at Marconi Wireless, where they were responsible for coordinating marketing activities in the region.

In 2006, they joined Tata Consultancy Services as a Marketing Coordinator, managing the company's marketing activities and coordinating their presence in trade shows and events. Alexandra also collaborated closely with the sales team and managed the PR agency.

In 2007, Alexandra worked as a Marketing Analyst at Unisys, before joining Sybase in 2008 as a Marketing Specialist. At Sybase, they managed marketing activities in Brazil, supported the sales and channel teams, and generated leads through events and campaigns. Alexandra also handled the company's PR agency activities and budget control.

In 2009, Alexandra worked as a Senior Marketing Analyst at GetNet Tecnologia, where they were responsible for trade shows, events, and relationship activities with clients. Alexandra successfully reduced event costs by 25% year over year.

From 2010 to 2016, they worked as a Marketing Projects Coordinator at LQUATRO - Integrated Marketing, focusing on coordinating marketing projects.

In 2012, Alexandra joined Honeywell Automation and Control Solutions as a SoLA Field Marketing Manager, where they drove regional adaptation and execution of global marketing campaigns throughout southern Latin America.

From 2015 to 2016, they served as the Brazil Marketing Communications Manager at Honeywell Automation and Control Solutions, planning and executing marketing projects and initiatives to support business objectives.

From 2016 to 2020, Alexandra worked at Honeywell as the Latin America Marketing Communications Manager, leading marketing communications strategies, tactics, and deliverables for SPS's portfolio of products and solutions across all Latin American businesses. Alexandra focused on brand building, lead and demand generation, budgeting, and performance metrics. Alexandra successfully moved the agency model from global to local in Brazil and Mexico, driving digital demand generation programs across LATAM.

In 2020, they joined Lynk do Brasil as a Marketing Manager, responsible for implementing the marketing department. Alexandra managed brand development, positioning, and expansion, market analysis, strategic planning, and product marketing.

Currently, Alexandra works at Datasite as the Latin America Marketing Manager, a role they started in 2021.

Alexandra D. completed their Bachelor's degree in Marketing from Pontifícia Universidade Católica de São Paulo in the years 1996 to 2000. Following that, they pursued an MBA in Marketing from FGV - Fundação Getulio Vargas from 2007 to 2008.