Kash Mahmood

Kash Mahmood is an accomplished eCommerce and marketing director with extensive experience in digital innovation and strategic development. Currently, Kash serves as the eCommerce, Total Platform & Marketing Director at Next Ltd, where the Next Online business has seen growth exceeding £3 billion in sales. Additionally, Kash is a member of the Meta Client Council in the UK, providing advisory support for major Meta platforms. Previously, Kash held significant roles at Walgreens Boots Alliance, including Director of Digital Innovation and Director of Digital and Healthcare, where leadership in omni-channel strategies and the establishment of Boots BetaLab was pivotal. With early career experience at firms like PwC, Majid Al Futtaim, Accenture, and Capgemini, coupled with a Bachelor of Science in Computer Science from The University of Manchester, Kash has consistently driven technology strategy and digital transformation across various sectors.