Matthew Zook

Matthew Zook is an experienced professional in client services, marketing, and strategic planning, currently serving as the Client Services Director at MetaLab since August 2017, focusing on client relationship management and growth. Previously held roles include Client Partner at MetaLab, Strategy Director at Promotivate LP, and Consulting Manager at PwC Canada, where responsibilities encompassed developing marketing campaigns, implementing emerging technologies, and advisory services in various sectors. Matthew’s career began at Sobeys, where multiple positions included Marketing Director and Consumer Insights Director, honing skills in brand and data analytics. Matthew holds an MBA from Athabasca University and a Bachelor's degree in Marketing from the University of Regina.